Parent :
Syngenta International AG (NYSE:SVT SWXSYNN) since 2007
Type :
Industry
Core Business :
Vegetable & field crop seeds.
Main Markets :
Overview :
ZERAIM GEDERA is a dynamic seed company with long lasting experience in the seed industry and the founding agricultural families continue to play a major role in its management. The main activities include development, production and marketing of hybrid vegetable seeds.
Since its establishment, great emphasis has been placed on continuing investment in R&D, product development and agrotechnical service.
ZERAIM believes that customers benefit from its investment with higher profits and the peace of mind that comes with growing ZERAIM''s varieties.
This year, three of ZERAIM''s breeding programs have reached the stage of releasing new commercial varieties:
* Cherry and Cocktail Tomatoes with excellent shelf-life, great taste (very high T.S.S) and disease resistance.
* Sweet Peppers Blocky Type, tolerant to cracking in winter production, good vine storage, good firmness and terrific colour.
* Seedless Watermelons both Tiger Stripe and Crimson type with excellent colour, taste and texture.
ZERAIM''s R&D is propelled by the marketing people, who identify the trends in the fields and on the shelves. The target of ZERAIM GEDERA''s R&D is the creation and improvement of new varieties combining classic breeding for quality traits such as taste, uniformity and high yield, with new safe molecular methods such as assisted selection with genetic markers on the DNA level for disease resistance and certain quality traits.
With the increased demand for environmentally friendly agriculture, ZERAIM GEDERA is taking its first steps in developing organic seeds.
Marketing and customer service are the driving forces of the company. Emphasis is placed on agrotechnical service and information professionally trained agronomists cooperate with authorized distributors in more than 30 countries.
A new Marketing Channel Relation program is being developed as part of the never-ending effort to strengthen the special contact the company already has with its customers.
Taking a more vertically integrated view, ZERAIM GEDERA has launched programs to include all aspects of the market chain, from distributor to final fresh produce consumer.
ZERAIM''s most important products are: greenhouse tomatoes with long shelf life, hybrid melons, cucumbers and peppers, hybrid seedless watermelons. cotton varieties.