Parent :
Xenia Ventures
Type :
Graduated from Technological Incubator
Core Business :
Identification of known objects in general images.
Main Markets :
Overview :
SUPERFISH LTD. (formerly LINK-IT LTD.) develops a new interface for web browsing and optimizes it for mobile phones in order to enable accurate information on-the-go.
Due to PC web browsing habits mobile web browsing is done by text boxes, menus etc. This is done by using the phone''s joystick and keypad which are the equivalents of the mouse and keyboard of the PC. Primly designed for the PC, these tools can be efficient when
browsing the PC, but when it comes to mobile use, the lengthy key tapping and the endless menus prevent users from getting focused and accurate information.
Link-it''s technology enables browsing the web by simply taking a photo using the mobile phone''s camera. Link-it''s technology identifies the photographed subject, then, accurately retrieves relevant and focused information from the web.
Link-it recognition and matching algorithms were designed from day-one to be robust to changes in: 2D/3D viewpoint, lighting, defocus, distances, resolutions and compression-techniques. This algorithm''s statistical approach ensures not only robustness, but also quick identification even in very large scale image-databases.