GENERAL INFORMATION
Established:  1993
Type:  Industry
Ownership:  Private
Parent:  Ormat Group

Core business

Real-time image-processing applications to the TV broadcasting,
sports and advertising markets.

Employees:  220
Main Markets:  TV and Broadcasting Companies.

Overview

ORAD's mission is to realize the potential of proven and emerging
electro-optical, video and real-time image processing
technologies for the TV broadcasting, Internet, production studio
and sports events, enabling ORAD to provide a one stop technology
shop for all it's customersÿ
In these dynamic sectors and within a short period, ORAD has
become the standard bearer through its virtual sets, sports
commentary, virtual advertising and other innovative products.ÿ

Established in 1993, ORAD draws on the proven track records of
experts in their field of specialization. ORAD's team operates at
the vanguard of technology, harnessing powerful defense know-how
to cutting edge commercial markets.ÿ

Real-time video processing and pattern recognition algorithms,
powerful hardware engines, sophisticated sensor technologies and
innovative application generators are being used to deliver
unique tools that make TV, sports and advertising more exciting,
effective, compelling and riveting.ÿ

ORAD has partnered with ISL, the world's largest sports
sponsorship group, representing international sports events
worldwide. ISL holds the rights for several Major international
sports events, including the marketing rights for the 1998 Soccer
World Cup and the broadcasting rights for the Soccer World Cups
in 2002 and 2006. ISL has made a strong commitment to ORAD,
taking equity in the company, and jointly marketing ORAD's
virtual advertising systems.ÿ

ORAD is a member of the Ormat Group, a publicly traded
conglomerate of companies engaged in optical inspection,
alternative energy and sophisticated medical diagnostics.ÿ