GENERAL INFORMATION
Established:  1970
Ownership:  Private
Parent:  Osem Investments

Core business

Olives, stuffed olives, silverskin onions., picked vegetables,
cucumbers, tomatoes, hot peppers, eggplant, salsa and sauces,
dried tomatoes

Employees:  125

Overview

Beit Hashitah is the leading pickle factory in Israel. Since its
establishment in 1938, the factory has constantly developed and
the brand Beit Hashitah has become synonymous with pickle quality
and variety.

The year 1998 was a turning point in the history of the factory.
This was the year that Osem, the huge food corporation, acquired
51% of the factory, and merged it with the industrial activities
of Assis, which Osem had acquired some years earlier.

The production lines for syrups, jellies and tahini were moved
from the Assis plant in Netanyah to the Beit Hashitah factory,
and the long-standing Beit Hashitah factory embarked on its new
journey.

Immediately following the acquisition, Beit Hashitah acquired
another pickle factory-Pri Veyerek (Fruit and Vegetable). About
two years ago the entire production facility was transferred to
Beit Hashitah although its products continue to be marketed under
the Pri Veyerek brand name.

At the Beit Hashitah factory a great deal is invested in
development. A real breakthrough was made in 2001 when the
company launched chilled cucumbers. These pickled cucumbers do
not require ingredients for pasteurization and they taste just
like home-made pickles. The product is very successful and has
captured a sizeable share of Beit Hashitah's overall sales.

Beit Hashitah also exports its products and currently exports
count for 15% of total sales. The target clientele for Beit
Hashitah products is Israelis and Jews, mainly in the United
States and in Europe.

In 2004, Osem completed its acquisition of all Beit Hashitah
shares, and has now taken full ownership of the company.

Now with the help of Osem, the long-standing Beit Hashitah
factory was about to embark on a new journey.