GENERAL INFORMATION
Established:  1998
Type:  Graduated from Technological Incubator
Ownership:  Private
Parent:  Targetech Innovation Center

Core business

E-commerce - an Intelligent WWW commerce technology.

Overview

ACTIVEPOINT LTD. has developed a patented Virtual Sales
Representative which will substantially increase Return on
Investment (ROI) for companies selling products and services from
their web sites, whether the web sites are on the wireless
internet or on the traditional net.

ActivePoint's YourRep is an automated "sales person" that
eliminates the need for human sales representatives, by using a
set of powerful intelligent engines. Employing its cutting-edge
algorithms, YourRep is designed to assist customers in finding
products on merchants' web sites and enhances web-based sales by
providing on-the-fly responses to customer inquiries. It
intuitively identifies customer needs, and advises customers
about products that meet those needs. The system engages in
up-selling and cross-selling, negotiating terms and conditions,
product comparison and closing deals. All this is done with the
use of natural language.

Recognizing the limitations of today's Internet commerce ERM
systems, ActivePoint has developed YourRep - a computerized
system that takes the place of a human sales representative to
create sales on the web. ActivePoint's patented YourRep is a
powerful software solution that combines proprietary rules-based
reasoning, neural networks, genetic algorithms, Proprietary
Algorithms, and fuzzy logic technology to automate virtually all
of the sales process. YourRep's uniqueness is that it has the
ability to not only find products but also to convince and
suggest to the customer, much like a live sales person.

Existing e-business sites communicate with potential customers
through highly static and impersonal online forms. ActivePoint's
YourRep facilitates a dynamic intelligent connection with
visitors at the click of a "need a sales rep" button. YourRep
interacts with potential buyers just as a human sales
representative would, providing direct, personalized contact with
potential customers around the clock. The sales process is
friendly and professional, thereby increasing the chances for
closing the deal online and in real time. The user is not
required to download the system, and therefore, there are no
plug-ins and there is no wait time.

YourRep is a program that requires zero programming, After a
very short customization process, the salesman is ready to work.
In addition, YourRep's scaleable design allows companies to
easily increase the number of products sold on the web as their
Internet strategies expand.