"The Chinese company understood the importance of the project,” Wisair’s CFO, Ophir Nachtstern, says proudly. “That’s how we were able to convince a billion dollar company to participate in a million-dollar project.”
Wisair was established in 2001 and leads the world market in the development of a wireless chip in the ultra-wideband and wireless USB field. Wisair’s wireless products are used to transfer communication from a computer to appliances such as television monitors, projectors and others. Today this form of communication is performed in the form of a USB device which connects to a computer and another one that connects to a projector. The communication between them is wireless. In an international project, Wisair joined up with Nanjing Panda Electronics of China, in the Jiangsu province, for the production of TV systems containing a built-in wireless USB device. An external device detracts from aesthetics, is less convenient to use and more prone to faults. All these are resolved by Wisair’s built-in device.
Nanjing Panda, which manufactures and markets a variety of electronic products, was established in 1936, and its annual turnover stands at billions of dollars. As Nachtstern said, despite the small scale of the project, the Chinese company realized that the future of electronics devices is based on internal devices which will eliminate the need for external add-ons. “We are pleased with the whole process."
Wisair approached MATIMOP following a call issued which presented the agreement signed by Israel and the Jiangsu Province, one of China’s most prosperous industrial centers. MATIMOP performed an initial review , as was performed in parallel by the Chinese. “We received very positive feedback from MATIMOP and we set the project in motion,” says Nachtstern. The project began in September 2009, and continued for a little more than a year, with development taking place mainly by Israel and partly by China. Commercialization is currently in the hands of the Chinese company. “Today we are checking the commercialization capacity of televisions with the device,” he says. “Our goal is for the Chinese company to integrate the development into some of their products.”
Marketing of the televisions will be mainly in China, however Wisair is implementing similar projects in other places around the world.
“We are very satisfied with the collaboration with the Chinese," declares Nachtstern. “The project moved forward quickly, and we are satisfied with the results, with MATIMOP’s assistance, with the funding received from the Chief Scientist and with the whole process.”
Wisair continues to stay in touch with its Chinese partner. “We'll be the first to pounce on a project like this,” he says.
For more information about cooperation opportunities with China, click here.